A Thousand Thanks

By Bruce Birnbach, American Leather President

As we prepare to spend the holidays giving thanks with families and friends, it’s also a good time to give our thanks—on behalf of the entire American Leather team—to those responsible for making what we do possible.

For over two decades, American Leather has been crafting custom upholstered furniture three times faster than the industry average—a capability which has kept us at the forefront of our industry. We’ve also been the leader in developing innovative products that redefine the industry standard – from sofa sleepers to recliners to home theater designs.

But we’re only able to do this because of the support and committed focus we receive from our talented designers and product development teams; skillful factory workers and engineers; driven sales, marketing and business staff; loyal customers and dedicated vendors. Each and every one plays a significant role in our end product – from the initial brainstorming to final purchasing stages – and we’re thankful to have you in our corner.

Because of you, we can:

Design Differently.  By applying modern, "just-in-time” manufacturing methods to the “old line” furniture industry, we’ve been able to revitalize the way furniture is designed and delivered. Our collections consist of original designs by some of the industry’s leading international designers – many of whom have brought us award-winning designs. And we are constantly coming up with ways to provide functional, solution-based modern and long-lasting designs compatible with a variety of styles.

Innovate and Create. At American Leather, we’re about forging new roads in the industry – not retreading the same ones. With over 50% of our business being patented designs, our designers and engineers take our collections one step further. Our product development teams are renowned in the furniture business for designing innovative, proprietary products that fill unmet needs in the market, and bring unprecedented comfort to the way we sit, relax, recline and sleep.  Today our Comfort Sleeper^® is in hundreds of thousands of homes and hotels worldwide, and our Comfort Recliner™ and Comfort Theatre^® collections are a growing presence in home theaters and living rooms everywhere. 

Feel at Home. There’s a lot to be said for a furniture company that can create quality products and deliver them at a fast pace. And it’s even more impressive when its 450+ member workforce can be kept 100% in the U.S.  By having our headquarters in a 250,000 square-foot manufacturing facility in South Dallas, we’re able to maintain the highest quality manufacturing standards and attract a very talented team of factory workers, engineers and corporate staff alike – a reality that many overseas manufactures can’t claim. Additionally, we’re able to offer our employees all the comforts of home—such as a state-of-the-art wellness facility—as they work to make your home more comfortable, too!

Our way of doing things is what sets us apart from others in this industry, but our support—both internally and externally—is what makes it all possible. Thank you for standing by us for another year of style and success.  

Solving decorating problems two at a time: Pairs of chairs

Chairs don’t get enough credit. In the furniture world, the sofa is the headliner attracting the most attention. We understand why: The sofa -- or the sectional -- is often the focal point, the place where the most people sit and the centerpiece of the room.

But where chairs really stand out in ways that sofas can’t match is as style accents, much like jewelry for the room. On top of their strong style statements, chairs are physically smaller, which allows people to place them in settings where sofas just won’t fit.

So, since we are soon promoting a Chairs & Pairs sale with some of our best retail partners, let’s talk a bit about how chairs are effectively employed, especially the Accent & Occasional chairs from the American Leather catalog.

This vignette created by our friends at 24e in Savannah, Ga., shows how a pair of chairs creates an intimate seating area perfect for conversation or, with the window nearby, reading. The Cole chairs shown here have a clean, appealing, modern design, and they are also quite comfortable.

A sofa would be so wrong here because it would block the beautiful piano and probably hinder access to the French doors. Instead, the Cantoni designer who created this gorgeous setting employed four swivel Feliz chairs around an ottoman and a leopard-pattern rug. With the swivel feature, which American Leather offers as an option as many of its chairs, attention turns easily to the piano. Notice, too, how the shape of the Feliz chairs is similar to the taller bowl on the piano. Nice touch!

From the Robert Legere Design Center in Asbury Park, N.J., another sumptuous example of the Cole chair being put to great use. With the round table over the round shag rug, this is a fun setting that just calls out for people to sit down and enjoy each other. Beautiful!

In this wonderful display created by Isidro Dunbar Modern Interiors in Destin, Fla., the sweeping curve of the Alyssa swivel chairs make the strongest style statement while the stainless steel base serves as a design link between the Rex bench in the foreground and the Savino sofa.

As we said, chairs deserve more credit. For more ideas on how chairs can make a style statement, check out our assortment here. Or use the Dealer Locator at the top of our web page to find the American Leather retailer nearest you.

American Leather in the news: Monarch

We never get tired of seeing our products featured in beautiful homes or prestigious publications. So, we were doubly pleased to see a sumptuous Monarch sectional featured in a recent slideshow by The New York Times in its Great Homes and Destinations series.

The featured home in the Jan. 15 feature on “What You Get for … $900,000” was a midcentury modern ranch-style home in Portland, Ore., and the Monarch configuration showed up in the first interior photo of the slideshow.

Monarchis one of the more unique designs in our catalog. The arms and the back of each piece have an overhang that allows a bench – or benches -- to slide snugly underneath, creating additional seating. It’s all very informal and fun, especially with the abundance of pillows that are included with each Monarch seating piece.

Here’s one of our photos of the Monarch, showing how the arms overhang – allowing the benches to slide underneath:

Lounging in style, like a Monarch.

In The Times feature, every inch of the 1951 house, surrounded by towering pine trees, is lovely and appealing, but we were so pleased to see how the three-piece Monarch sectional was set up as the focal piece of the simple yet elegant living room. The sectional is covered in rich velvety fabric in a dark mustard color, set off nicely in both contrast and color by the linen pillows. Here is a link to the slideshow featuring the Monarch: http://tiny.cc/9buiax

Several accent chairs in our collection would be right at home in any room of this house, like the Aaron and Cole.

The Aaron has a beautiful sculpted walnut base with a retro feel. The Aaron and Cole chairs are going to included in our Chairs and Pairs promotion starting February 7. Please contact your retailers for more details.

A fine complement to the Monarch, Aaron keeps the midcentury vibe going.